MFF Erics
MALMÖ
550 SQM
FULL INTERIOR CONCEPT
So it was time for MFF to take over the management of food and drink at the stadium. Our task was to transform the previous O'Learys concept on the ground floor, which had served as an "in-house" restaurant for both supporters, MFF staff, and players. A decision was made to create a multidisciplinary space to increase revenue outside of match days. As events like lectures, networking meetings, corporate events, etc., have become a growing branch at the stadium, a restaurant was needed that could handle both supporters on match days and daily activities as well as events.
In other words: fewer football jerseys on the walls but still a clear sense of where you are. Eric Persson, the club's founder and patron, proudly lent his name to the new establishment. The result was one of Sweden's most sophisticated sports bars and event spaces.