Factory
MALMÖ
100 SQM
FULL INTERIOR CONCEPT
Factory Malmö is a warm and personal boutique for women, run by women with a great interest in fashion. The store has been in the same place since 2006 and is situated in one of the older buildings surrounding Gustav Adolf's Torg in Malmö.
At Factory you will find clothes, shoes, bags, and accessories from Scandinavian and international premium brands. The ambition is always to be at the forefront and help customers build wardrobes that stand the test of time.
In this project, Rumrum designed a new interior concept for Factory, creating a warm, feminine, and relaxed atmosphere that makes customers feel right at home.
“It should be easy to come in, sit down in one of the armchairs, have a cup of coffee, and let yourself be inspired."
The homely feeling is founded in part on preserving the existing elements of the space, such as the brick walls and the old factory clock that has been there since the beginning. To create a sense of calm and let the clothes take center stage, a linear storage system in steel was developed, featuring airy glass shelves. The rest of the interior features shades and materials that reflect the existing brick, complemented by a warm, dark wood tone.
