Showroom, lounge, and academy were the three primary usage areas that would occupy B&R Automation's new ground-floor space, in the same building as their office, in the heart of Hyllie. B&R is at the forefront of industrial automation development, which is reflected in the clean and modern spatial solutions of the new premises.

Upon entering, a product display is presented with the possibility for reviews and demonstrations during customer visits. The raw concrete surfaces on the floor and pillars have been left untouched throughout the space and interact with glass partitions, high-gloss fixtures, and textile-covered lounge furniture in an industrial mix of hard and soft elements. The lounge's social areas work equally well for customer mingling and internal events.