Malmö Chocolate Factory's flagship store is a collaboration between Rumrum and Pond design, who have developed the company's graphic profile. Rumrum has realized and translated the creative vision into a spatiality with a strong architectural concept. The space is located in a charming corner store on one of Malmö's busiest streets, a stone's throw from Malmö station. The spiral staircase adds charm to the store and, with its central location, inspired us to develop an organic design language.