MFF Gallerian
MALMÖ
1500 SQM
FULL INTERIOR CONCEPT
To get the go-ahead to design a new "galleria" and main entrance for MFF was definitely one of the highlights of 2021. With an entirely new main entrance, shop, museum, dining hall, lounge, and e-sport area, Eleda stadion can now easily measure up to the standards of other international arenas across Europe. We created a dramatic and bold galleria with dark scenography that contrasts with the sky blue in zones such as vip entrances, lodge corridors, and the players walkway, adding an extra thrill to the experience.
The space is designed to promote movement and flow between the different zones, with a central main walkway serving as a meeting point that attracts conversation, shopping, networking, and a sense of belonging. In other words, MFF now also wins the match in terms of appearance outside off the field!
