Youcruit

MALMÖ

500 SQM

FULL INTERIOR CONCEPT

In the heart of central Malmö, overlooking Gustav Adolfs Square, Youcruit found its new, larger premises and came to us with the desire to develop its physical identity. Youcruit's clear connection to the USA and the American trucking industry became our obvious starting point in concept development. The color palette ranges from the natural tones of the rugged landscapes along Route 66 to the deep black of the asphalt. Just like the highways, the interior is lined with plenty of cacti.

In the common areas, various types of wood and cognac leather are combined with coarse sisal rugs and dark surfaces. Here, the West meets Scandinavia, and the sharp contrasts contribute to a dynamic atmosphere where both social and focused activities can take place. In the heart of the premises stands a spacious kitchen with black-stained wood surfaces and details in leather and shiny metal. In the workspaces and meeting rooms, you are met by minimalist environments with calm materials that invite focused work.

Just like

the highways

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